Using the brand elements like the stripes and brand colours to bring about fun and vibrancy. These were two options created, one being simple stripes and the other being a more intricate pattern like direction showing the ingredients. For the hot coffee cups, the idea of waves to show liquid was used.

This route was used to appeal more to the target audience like college kids and young people starting a career. It is more colourful and illustrative, using the brand colour palette along with a play on puns. Whereas the second option is more of a black and white, hand drawn sketch where only the product or elements of the product were in colour to bring it to importance.

This route was a more generic, simple, photographic route using the concept of the signage at railway stations signifying the different stops. Since the target audience most likely sees this signage daily through their commutes, it would be more relatable and fun to look at. "7Eleven being their Go-To-Stop".